Our goal

It is the group's goal that in 2027 we will continue to be one of the most significant players on the Danish hotel market, with specially selected hotels in the province - all with a special history and individual character. As part of our overall goal, in 2027 – depending on the possibilities – we want to own and operate more than 24 hotel units and to increase the room capacity of the existing hotel units.

We want growth in both revenue and earnings, and our goal for the year 2027 is for revenue to be at the level of DKK 480 million. DKK and that our earnings at this time are at such a level that the equity is compounded with the long-term interest rate with an appropriate risk premium depending on the general level of interest rates.

The capital structure of the company must be composed in such a way that the solvency ratio never falls below 20, as it can be added that our solvency ratio has always been in the mid-20s.

At the same time, it is our goal that in all contexts we have an operational process that takes into account the environment to the greatest extent possible and with a correct social responsibility.

This is how we will achieve our goals

We will develop the group through economically advantageous acquisitions or leases of regionally located medium-sized hotels. We plan for this to happen continuously throughout the period covered by our plan. It is also our intention to further develop the hotels we already own and operate, as we wish to increase the business scope of the individual hotels through conversions and extensions. At the same time, we will implement adjacent business areas that we know in order to expand the scope of business through this as well. 

The plan is for the development of the individual hotel units to continue throughout the planning period and thereby support the overall growth of the group. During the planning period, we will particularly focus on organic growth and strengthen our overall sales efforts.

During the period, we want to strengthen our sales and marketing department to ensure organic growth throughout the period. There must be an increased marketing effort, just as we will invest in increased customer focus, while at the same time strengthening our many good customer relationships.

At the same time, we will continue to focus on our operations and strengthen our relationships with suppliers. We will streamline procurement and follow up closely on procurement agreements in all areas to achieve maximum benefits.

We will continue to focus on IT use and improve the group's IT infrastructure both in terms of operations and in the area of ​​booking. The use of IT solutions must generally play a central role in future planning. 

We will continuously evaluate our operating structure, but it is the intention that there will continue to be a unified organization consisting of a management team containing operations, IT, sales, personnel, purchasing, and finance as the main elements. . 

During the planning period, the group must work to ensure a high degree of ethics in all areas, including continuing the development of our CSR-ESG strategy, which ensures a reduction of the company's environmental impact and thereby also reduce our cost level and make us more competitive. Energy efficiency must be continuously examined, so that the company in all areas ensures that resources are used optimally.

Danske Hoteller A/S works to make the company as sustainable as possible. For now, it has been decided to work with three of the 17 global goals: Health and well-being, sustainable energy and responsible consumption and production. The group has generally selected a number of focus areas that are particularly geared towards social responsibility.

This part of our strategy framework must also be applied to our suppliers, so that we must make demands that their products are also produced in a sustainable manner.